Many businesses will make the decision to market their company’s products and services at trade shows, trade fairs, events, exhibitions, conferences, or expos (home expos). Trade shows and exhibitions represent a significant opportunity to enhance brand and product visibility, promote new and existing products, and generate leads with the potential to drive sales and boost revenues. At today’s trade shows, businesses can no longer depend solely on creating nice company banners, providing content driven flyers/brochures, or handing out promotional products. Companies need to set themselves apart from their competition and having a video can be one of the biggest marketing tools. A tradeshow is an ideal environment for a video. As with many trade shows, they can be busy and customers may spend only a few seconds at your booth just to pick up a flyer or a pricing sheet. More than ever, marketers have only a brief window of opportunity to capture the attention of potential customers. Not only will a video have an impact on traffic but will increase the amount of time a potential customer will stay at your booth. In addition, having a video displayed at your booth has a two-fold benefit. First the customers: customers often feel uncomfortable establishing eye contact with marketers as they may perceive them as being too eager and over zealous but a video can remove this barrier and give your audience a non-threatening environment for them to view your company’s products and services. Second the marketers: it helps marketers who may not be the best polished salesperson and not sure how to engage customers who are passively walking past their booth. By having a video displayed, this can often grab their attention and in turn, allows marketers to gradually connect with customers as they are engaged with the video. A big video presence with a powerful message that illustrates what the customer is going to see, what’s new, and why they’d want to spend time learning more about your company or product will ensure that your audience is engaged and primed to learn more.
Common Types of Videos:
1. Welcome Video highlighting your company’s mission, goals, and services
2. Client Testimonials
3. Product Demonstrations
4. Q&A (frequently asked questions and answers)
Tips For Your Trade Show Video:
1. Keep it short while providing a quick message impact
2. Use eye catching graphics, texts, and special effects
3. Keep it upbeat with trendy music
4. Develop several short videos for specific marketing audiences and rotate them throughout
5. Contact a professional video company at least 6-9 months before the trade show event especially if you are a seasonal company (e.g. landscaping, theme parks, ski resorts) so you will be able to get the required footage necessary for the video
6. Consider investing in a modular trade show display or purchasing a tv rack that is shoulder height (Avoid placing a flat screen on a table as it more difficult for customers to view the video looking down)
It is hard to find competent individuals on that topic, you be understood as you know exactly what you are dealing with! Cheers